Case Study — LoveTheSales · 2015–2020
Five years building the PR & SEO programme at lovethesales.com — every campaign conceived, built and pitched by one person. The authority curve below is independently verifiable in Ahrefs.
The authority curve
January 2015 – June 2020 · Source: Ahrefs
Every link earned editorially — journalist outreach, reactive PR and data-led campaigns. No paid placements, no PBNs.
The campaigns that built it
Reactive data story
When Ronaldo returned to Manchester United, LoveTheSales retail data showed his shirt sales had covered the transfer fee before he'd kicked a ball. Packaged and pitched inside the news cycle — and liked by Ronaldo himself.
Data-led culture moment
Tied LoveTheSales retail demand data to a global culture moment — conceived, built and pitched entirely solo. The story travelled far enough that Fox and ABC interviewed me as its originator.
Beyond LoveTheSales — ClickOut Media era
Exclusive · Led & managed
Sourced the talent, managed the exclusive interview and packaged a journalist-ready story with social amplification.
Programme · Led & managed
Directed three specialist agencies plus an in-house team across UK, German, Swedish, Dutch and Italian markets.
I'll show you the exact campaign I'd run for your brand — the story, the target press, and what it should earn.
liam@solomoncomms.com